{"id":375,"date":"2020-10-29T03:30:30","date_gmt":"2020-10-29T10:30:30","guid":{"rendered":"https:\/\/dev.webdesignagents.com\/box\/?page_id=375"},"modified":"2025-05-27T21:19:00","modified_gmt":"2025-05-28T04:19:00","slug":"our-strategy","status":"publish","type":"page","link":"https:\/\/outoftheboxmd.com\/es\/our-strategy\/","title":{"rendered":"Nuestra Estrategia"},"content":{"rendered":"
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Crecimiento Hack su camino a una mejor estrategia de contenido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El contenido que publicas en los medios sociales tiene el poder de convertir tu marca en un nombre familiar y convertir a tus seguidores en fans. Este tipo de impacto s\u00f3lo viene de tener una s\u00f3lida estrategia de contenido de medios sociales. Conozca m\u00e1s sobre nuestra estrategia de desarrollo y ejecuci\u00f3n de un plan de marketing de contenido que le ayudar\u00e1 a hacer crecer su negocio sin perder tiempo ni dinero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paso 1: Determine sus objetivos comerciales y de redes sociales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comenzamos con algunas preguntas clave. \u00bfCu\u00e1les son los objetivos de su negocio? \u00bfEn qu\u00e9 est\u00e1 trabajando y c\u00f3mo pueden ayudar las redes sociales a alcanzar sus objetivos?<\/span><\/p>

Utilizamos el marco de S.M.A.R.T para asegurarnos de que sus objetivos de redes sociales sean espec\u00edficos, medibles, alcanzables, relevantes y oportunos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paso 2: Aprende sobre tu audiencia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No hacemos suposiciones sobre la audiencia del cliente en nuestra propuesta. Recopilamos tantos datos como podemos y los usamos para desarrollar y respaldar nuestra estrategia. Comience recopilando estad\u00edsticas generales de las redes sociales y profundice en m\u00e1s detalles, como la demograf\u00eda de las redes sociales. Luego, si podemos nos sumergimos en estad\u00edsticas espec\u00edficas de la industria.<\/span><\/p>

Le pedimos que comparta cualquier informaci\u00f3n que tenga sobre su audiencia y si ha creado alguna cuenta de redes sociales, verificamos los an\u00e1lisis para ver si la informaci\u00f3n ha mejorado. Si no, creamos una campa\u00f1a para generar an\u00e1lisis para que podamos mejorar. Una vez que hayamos acumulado tanta informaci\u00f3n como podamos, considere crear personajes de audiencia.<\/span><\/p>

En este punto, a algunos nos gusta volver al Paso 1 y revisar sus objetivos. Con estas ideas de audiencia en mente, \u00bftodav\u00eda tienen sentido? Si no, ajustar en consecuencia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paso 3: Conoce la competencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qui\u00e9nes son sus competidores clave? Intentamos identificar al menos cinco competidores fuertes para compararlos. \u00bfHay alguna marca en industrias an\u00e1logas que valga la pena mirar?<\/span><\/p>

Ahora que tenemos una imagen m\u00e1s clara de su audiencia, miramos las marcas que est\u00e1n siguiendo.<\/span><\/p>

Una vez que identificamos a los competidores, utilizamos herramientas de escucha social para monitorear su actividad y audiencias. Consideramos crear una matriz para mapear c\u00f3mo se posicionan los esfuerzos de los competidores en las redes sociales entre s\u00ed. Buscamos espacios en blanco. Puede ser el vac\u00edo que puede llenar con la estrategia de redes sociales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paso 4: Realiza una auditor\u00eda de redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A menos que usted, como cliente, incursiona por primera vez en las redes sociales, no estamos comenzando desde cero. Una propuesta de redes sociales que consideramos c\u00f3mo puede evolucionar o mejorar la presencia social actual del cliente.<\/span><\/p>

Investiga un poco para averiguar qu\u00e9 canales de redes sociales est\u00e1s utilizando actualmente. \u00bfEn qu\u00e9 plataformas son m\u00e1s fuertes y por qu\u00e9? \u00bfC\u00f3mo se han medido sus iniciativas de redes sociales anteriores?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Paso 5: Desarrollar una estrategia de contenido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Con los pasos 1-4 completos, tenemos los datos en bruto para trabajar en una estrategia de contenido.<\/span><\/p>

Aqu\u00ed es donde debemos determinar qu\u00e9 tipo de contenido se crear\u00e1 o curar\u00e1, c\u00f3mo el contenido puede variar seg\u00fan la plataforma, y \u200b\u200bcu\u00e1ndo y con qu\u00e9 frecuencia debe publicarse. El tono de voz, el dise\u00f1o y el estilo tambi\u00e9n deben definirse.<\/span><\/p>

Necesitamos usarlo como recurso tanto como sea posible. Una declaraci\u00f3n de misi\u00f3n de la marca, una gu\u00eda de estilo o un libro de la marca son referencias importantes si puede proporcionarlos. Te preguntaremos qu\u00e9 marcas te inspiran.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tQuienes somos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlans & Pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tServicios<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Growth Hack Your Way To a Better Content Strategy The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy.\u00a0 Learn more about our strategy about developing and […]<\/p>","protected":false},"author":3,"featured_media":398,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-375","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nDigital Marketing Strategy<\/title>\n<meta name=\"description\" content=\"See our proven digital marketing strategy\u2014research, SEO, social media, and Google Ads\u2014 designed to drive measurable growth for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outoftheboxmd.com\/es\/our-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Digital Marketing Strategy That Drives Results\" \/>\n<meta property=\"og:description\" content=\"Discover the step-by-step strategy we use \u2014 SEO, content, social ads\u2014to grow businesses like yours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outoftheboxmd.com\/es\/our-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Out of the Box Marketing Digital\" \/>\n<meta property=\"article:publisher\" 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