Growth Hack Your Way To a Better Content Strategy
The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. Learn more about our strategy about developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.
Step 1: Determine your business and social media goals.
We start with some key questions. What are the goals of your business? What are you working toward, and how can social media help to achieve your goals?
We use the S.M.A.R.T framework to make sure your social media goals are specific, measurable, attainable, relevant, and timely.
Step 2: Learn about your audience.
We don’t make assumptions about the client’s audience in our proposal. We collect as much data as we can and use it to develop and support our strategy. Begin by gathering general social media statistics and delve into more specifics, such as social media demographics. Then, if we can dive into industry-specific statistics.
We ask you to share any data you have about your audience. And if you have created any social media accounts, we check analytics to see information to improve. If not, we create a campaign to generate analytics for we can improve. Once we amassed as much information as we can, consider creating an audience personally.
At this point some we like to go back to Step 1 and review your goals. With these audience insights in mind, do they still make sense? If not, tweak accordingly.
Step 3: Get to know the competition
Who are your key competitors? We try to identify at least five strong competitors to benchmark against. Are there any brands in analogous industries that are worth looking at?
Now that we have a clearer picture of your audience, we look at the brands they are following.
Once we identified competitors, we use social listening tools to monitor their activity and audiences. We consider creating a matrix to map out how competitor social media efforts are positioned in relation to each other. We look for white space. It may be the gap you can fill with social media strategy.
Step 4: Conduct a social media audit
Unless you as client first foray into social media, we are not starting from scratch. A social media proposal we consider how the client’s current social presence can be evolved or improved upon.
Do some investigating to find out which social media channels you are currently using. Which platforms are the strongest on and why? How have their previous social media initiatives measured up?
Step 5: Develop a content strategy
With steps 1-4 complete, we have the raw data to get to work on a content strategy.
This is where we should work out what type of content will be created or curate, how content may vary by platform, and when and how frequently it should be posted. Tone of voice, design and style should also be defined.
We need use as a resource as much as possible. A brand mission statement, style guide, or brand book are important references if you can provide them. We would ask you what brands inspire you.